Final work

The process:
 design the girl 

This is PP2 finished work 

 

the effect: 

 

 

 

Summary:
Through this model 
1.I leant how to communicate with other peole.
For example:My Client.
The process  told me that I should be patient to deal with,such as
change the size and position of typeface.
Try to make a format for ad.
I need to change the image untill my client satisfy my work.
 At the same time I think I need to improve my ability of lay out to
 reach a professional level.
2.I leant the principles of how to make a print ad .

10 Principles of Effective Advertising

When I read this article,I think it is very useful for designer. 
So I share it here!  
LINK: http://www.spoonfeddesign.com/10-principles-of-effective-advertising

Design is what powers advertising, and it is becoming more and more crucial for a company to have an effective advertising campaign. The purpose of an ad campaign is to bring in new clients, buyers, users, and customers. That can be hard, especially today when people are going to be more careful with what they are buying. That is why it is important for an ad to be effective. Here are 10 principles of what an effective ad consists of. Keep in mind that there are many different types of advertisements, and not all of these tips apply to every ad.

1. Grab People

2. Be Clever and Creative

3. Speak Loudly

4. Don’t Make Them Think (Too Much)

5. Colors That Pop But Make Sense

6. Be Informative

7. Stand Out and Be Memorable

8. Give Off a Feeling

9. Show Not Tell

10. Use Humor: Use a Metaphor

PP2

After talking with ALEX(my employer),he said MP2 the logo is too big and the type of slogan lined up flush too right.So I adjusted them.

 

 

MP3:Alex said the face still not so suitable.I use as a source of reference: M.C. Escher 

 

His work teaches me how to make picture symmetry and look amazing.

http://www.mcescher.com/ 
this website can visit his work
He work is very smart and great.

 

PP2

BRIEF:
Objective ：
Position Marie Claire magazine as
“Think Smart, Look Amazing”.
Make it a “must read” for women aged 21-40.

Issue：  
Women will read 2 magazines a month.
Vogue is a must, it’s the Fashion Bible. Their second magazine must compliment Vogue.
Bazaar attracts women looking for luxury and extravagance.
SELF and Cosmopolitan coaches women on relationships, sex and men.
Women are unclear about Marie Claire. It’s similar to the others, but not as exciting. 
AIM:
 Increase loyalty of readers  purchase 6-10 issues/year
 Increase readership.
 Drive subscription purchase. 
Challenge:Make “Smart” desirable.
  

IDEA1:  

A war between the girls.

Story: A lady robber which got a gun and she is aiming the other girl.The other girl she gave her everything except the magazine marie claire. 

This image can stand out the magazine is very rarity and it is most important thing for the girl. 

Exaggerate the attraction of magazine. 

And the same time in keeping with "smart" the girl is very smart so she choose these magazine,because this magazine is very worth to read.  

These types of girls they have their opinions,they not like just have a pretty face.They know what they want.   

This magazine teach the women how to attract the mens heart...Beauty and Brains.

Colour:white,black,red 

 

IDEA2: 

Random words: 

High heeled shoe ,beauty 

The background is a pair of black high heeled shoe.  

I think high heeled shoe is a symbol of smart women and it can stand out womanliness.

Between the shoes is a girl which is opening her aim and smileing,breathing deeply. (the shape is like her body)

This means the girl is very happy. 

This idea is suitable for target audience.I think this image can lure the modern girls.  

 

 

             

IDEA3: 

Random words: 

High heeled shoe ,beauty 

The background is a pair of black high heeled shoe.  

I think high heeled shoe is a symbol of smart women and it can stand out womanliness.

Between the shoes is a girl which is opening her aim and smileing,breathing deeply. (the shape is like her body)

This means the girl is very happy. 

This idea is suitable for target audience.I think this image can lure the ladies.   

PP2:MP2

Idea:  

Random word:  

Lips Ring Red

Background is a photograph. 

It is a woman biting on a diamond ring,close -up to her sexy lips. 

I using the enchanting elements to stand out the charm of women. 

These extrusive element include perfume,lips,ring..... 

This photo is very attractive .Nobody can resist the temptation like this. 

I think use this photo can lure the audiences. 

Colour: 

Red white black 

PP2 :MP1

IDEA:  

Story: A lady robber which got a gun and she is aiming the other girl.The other girl she gave her everything except the magazine marie claire. 

This image can stand out the magazine is very rarity and it is most important thing for the girl. 

Exaggerate the attraction of magazine. 

And the same time in keeping with "smart" the girl is very smart so she choose these magazine,because this magazine is very worth to read.  

These types of girls they have their opinions,they not like just have a pretty face.They know what they want.   

This magazine teach the women how to attract the mens heart...Beauty and Brains.

Colour:white,black,red  

Interesting cover design

I saw this design from my Chinese blog,it is very interesting and creative. 
I like this design very much.
It is very funny and  interactive