Objective ：
Position Marie Claire magazine as
“Think Smart, Look Amazing”.
Make it a “must read” for women aged 21-40.
Issue：
Women will read 2 magazines a month.
Vogue is a must, it’s the Fashion Bible. Their second magazine must compliment Vogue.
Bazaar attracts women looking for luxury and extravagance.
SELF and Cosmopolitan coaches women on relationships, sex and men.
Women are unclear about Marie Claire. It’s similar to the others, but not as exciting.
AIM:
Increase loyalty of readers purchase 6-10 issues/year
Increase readership.
Drive subscription purchase.
Challenge:Make “Smart” desirable.
IDEA1:
A war between the girls.
Story: A lady robber which got a gun and she is aiming the other girl.The other girl she gave her everything except the magazine marie claire.
This image can stand out the magazine is very rarity and it is most important thing for the girl.
Exaggerate the attraction of magazine.
And the same time in keeping with "smart" the girl is very smart so she choose these magazine,because this magazine is very worth to read.
These types of girls they have their opinions,they not like just have a pretty face.They know what they want.
This magazine teach the women how to attract the mens heart...Beauty and Brains.
Colour:white,black,red
IDEA2:
Random words:
High heeled shoe ,beauty
The background is a pair of black high heeled shoe.
I think high heeled shoe is a symbol of smart women and it can stand out womanliness.
Between the shoes is a girl which is opening her aim and smileing,breathing deeply. (the shape is like her body)
This means the girl is very happy.
This idea is suitable for target audience.I think this image can lure the modern girls.
IDEA3:
Random words:
High heeled shoe ,beauty
The background is a pair of black high heeled shoe.
I think high heeled shoe is a symbol of smart women and it can stand out womanliness.
Between the shoes is a girl which is opening her aim and smileing,breathing deeply. (the shape is like her body)
This means the girl is very happy.
This idea is suitable for target audience.I think this image can lure the ladies.
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