An advertisement for Che Men Magazine

I think this ad is very smart. I don’t usually like ads that rely on a sexual element to garner attention and don’t do much more. However, the target audience is appropriate for the message, so it works. I do think the photo looks a bit over-touched-up, but that might just be how it translates on screen. Overall, very creative!

5 Ways to Improve Your Magazine's Brand

Like puppies in a pet store window, magazines have to fight for attention to be the one that gets taken home. Magazines face unique pressure to stay current in this era of instant information because most publications come out only weekly or monthly. By building your magazine's consistent brand identity, you'll separate it from your competitors and get readers excited when they spot the latest issue.  

1. Create Compelling Magazine Covers

Think about the covers of three well-known magazines: Time, Cosmopolitan and Men's Health. You probably know how they look, down to the typeface of their logos. That's one example of effective branding because those magazines will be among the easiest to see on a crowded rack.

Come up with a cover layout that can draw the readers' eyes from six feet away. Once you have your design, be consistent so readers can find your magazine easily. But don't be afraid to occasionally break out of the mold if you have a good editorial reason.

2. Focus Your Content to Your Target Audience

While a good cover gets readers to pick up your magazine, what's inside must sell your brand. You expect different content from Architectural Digest compared to Better Homes & Gardens, even though both feature living spaces. These magazines know readers' expectations and there is space for them to successfully co-exist.

Your magazine needs a niche. If it strays too far from its purpose, readers are often confused, as are advertisers, and you can't build a foundation. Finding your spot is as simple as comparing your content with your competitors' and making a list of the topics, viewpoint and personality you want for your magazine. Then, when faced with a question about content, you can check your list to see if it meets the standards you've set.

3. Choose a Graphic Design That Reflects Your Magazine's Purpose

Eye-catching graphic design can tell a reader what your magazine is about in a way that words cannot. It communicates informality vs. tradition, hipness vs. conservatism and exclusivity vs. mass appeal. Stay abreast of changes in magazine design to make sure your look doesn't grow stale.

Such was the case with Harvard Business Review, which overhauled its look while keeping its principles. Through the redesign, the magazine became easier to navigate, more appealing for potential new readers and retained its academic approach.

Treat a graphic redesign carefully. Readers' first instincts are to be turned off if it's hard for them to find their favorite content. A new look needs a short "From the Editor's Desk" explanation about 

why it makes your magazine better.

4. Respond to Your Changing Audience

Even an iconic magazine needs a tweak to reflect changing times. An update of Newsweek included more than just graphics. In a candid explanation to readers, Newsweek said it was shifting from chasing news easily found in other media to re-focus on its core strengths of Washington and politics.

It's not easy to say you'll ignore what could be interesting content because of branding needs. Often, the choice comes when you've looked at fads, decided they're trends and realize you have to respond. At Newsweek, it meant tightening the focus, but in other cases broadening the brand is the answer.

For a teen magazine, a wider reach could include articles on new apps for your cell phone, how to avoid online bullying, killer tweets and how to use Facebook or MySpace. That content wouldn't have existed 10 years ago.

Review how your magazine fits into today's world. You can have well-written articles with pretty photos, but if your target audience has shifted to a new direction, you have to move with them.

5. Brand Beyond the Pages

Build your brand in ways that extend beyond the pages of your magazine. Many publications create a branded event or cause to increase exposure while using the Web to draw people to their printed product.

Fortune generates free publicity with its annual "Fortune 500" companies. The same is true with the "Sexiest Man Alive" feature in People. You can find the Good Housekeeping Seal of Approval on thousands of consumer goods, which makes a tiny brand imprint on the brains of millions of shoppers.

Look at your own magazine to see if there's a similar opportunity to create buzz. If so, the next step would be a public relations campaign to attract attention.

Use your magazine's website and social media networking to build your brand online. Drive people from your magazine to your web content and vice versa. That way, you're interacting with readers in the time between your magazine's printed issues. Remember, people still have to have a reason to buy your magazine.

The shift to new forms of media doesn't mean the death of magazines. But it takes dedication to branding to make sure you don't get lost in the clutter. 

http://media.about.com/od/brandbuilding/a/Build-Your-Magazine-Brand.htm

Button-guide forn New look E-magazine

Design the E-magazine with new guide button which will makes not only easily searching
through all stock but also will have advance way to search by colour, categories or types of
clothing.The application would be able to work on IPAD, Computer or Smart-phone.  

 

Background  
Nowadays many people used to have a gadgets like smart-phone,
IPAD or computers, and also they addicted to buy a new clothes,
but sometimes it's hard to find something that you are really like
and fit you.That's why the new design of E-magazine application
with easy-use guide button would help some costumers not only
find the right item, but also search the the clothes of colour.
Simply by choosing the season-type of clothes-color-and
etc...(reduced, new, popular...) the person can search what ever
he would like to right on his gadget.
Objective 
Simple to use new design of E-magazine including the new function
a guide button.
Target Audience 
12-60
To all shopping people with smart gadgets.

 

 

 

                

 

AP2

Design a cover for Tesco direct E-magazine
Just practice  as a mp 
I designed two illustrations.

 

how to make a good cover for magazine

Magazine publishers, editors, and circulation directors know the importance of the cover image as both a newsstand impulse buy and as a brand. 80 percent of consumer magazines’ newsstand sales are determined by what is shown on the cover, a fact that can mean the difference between a magazine’s success or failure over time.  The cover image and design reinforce the brand, an important identification factor because the average reader spends only three to five seconds scanning a magazine cover before deciding whether to buy that issue. Magazine covers not only offer information about what’s inside a particular issue, they also provide significant cultural cues about social, political, economic, and medical trends.  As both historical artifacts and marketing tools, magazine covers deserve closer study.

You need to design a magazine cover using Adobe PhotoShop Elements (Available at the Adobe Education Store). Your magazine cover can be based off of an existing magazine, for example use the layout and name of Teen magazine, but design your own photos, titles and story lines, or create your own magazine totally from scratch, around an interest you have. For example, create a magazine based on Rats, Shopping, a Boy/Girls Life in Middle School, or Fossils, etc.

You must have:

1. A background
2. A cover photo (may have smaller photos to show other features included in the magazine)
3. A Title
4. Several story line titles
5. Issue date
6. Issue price

Your magazine cover will be graded on if you included the above elements and how you carry out Unity in your magazine cover.

_____Unity can be achieved by carrying out a common theme in the type styles, photos, story titles and descriptions.  Do all the parts work together?

 _____Think about readability, can you read the type against the background? Is the type style readable? Are the sentences too long? Are the titles descriptive enough to make you know what the article is about? Does the type size signify the importance?

_____Does the photo or photos support the theme? Does the photo catch your eye? Is it too busy or too simple?

_____How is your effort and craftsmanship? You will need to be selecting, cutting, pasting and cropping. Does your cover look professionally neat?

_____Layout, how did you arrange all the elements? Is the type all lined up flush left, right, centered? Is the type over the picture or a background?  Did you add a banner with the issue date,  web site, and cost? Does the layout make it easy to read or confusing?   

PP1

PP1 THE DRAFT

birthday cards design on media

 

http://www.everythinglittlemiss.com/archives/category/design/flat-card  

http://ge.ecomagination.com/smartgrid/#/augmented_reality 

this one is really interesting ,it is worth to try

I am doing the project about AR augmented reality 

this one is my brief

Title   

Birthday Cards on Augmented Reality 

Overview/Summary of the Brief  

Creative typography for new birthday card which is combined with augmented reality and its  

effect on media after the card is scanned by camera. 

Background  

Birthday cards as a tool to express wishes,which always are flat cards. Birthday cards on augmented reality technology can bring the card to life on a computer screen.The card consists of a black-border 

"maker" .The information encoded can be images,music or sound recording.This approach makes recipient feel surprised on birthday.These kind of cards are distinctive, creative,exciting.

Using the card itself as a target, the recipient downloads an application from website that allows them to use their webcam (required)  to recognize and use the card as a stage on which they can view the animation and hear the sounds on their computer screen. As the recipient moves and turns the card, the animation responds, offering a full 360 degree view.

Objective  

Make audiences receive 3D greeting. 

Target Audience  

5-60 

To children 

To lovers  

To parents